5. Giveaways Work!
At this last show, General Finishes sponsored two giveaway prize packs, and people loved it! We had people enter by either a LIKE on Facebook or by joining our email list - this allows us to keep in touch with our fans, as well as give them free swag!
6. Go Live/Blog/Show off Your Items Beforehand
I can't emphasize this enough! It doesn't matter how silly you feel by going on video, do it! I can't tell you how many people say, "oh, I saw this in a video" or online, and they come to check it out (and hopefully buy!). I like to do preview photos the week leading up to an event, this shows people what you will have and encourages them to come out to see you. This also helps include your fans who are not local, they still get to see the displays and your work and admire from afar.
7. Show off Other Vendors
If you are filming a video, include other vendors too - they really appreciate it - and it's a great way to build relationships with others. That also encourages people to come not only for your things, but also in case they see something else they may want to check out.
8. Think Outside the Booth
If you feel nervous renting a space or joining a formal show, consider other options. We've had "classy yard sales" the past few years and they have been huge hits!! We bring all our furniture outside, stage it with flowers and pretty things, and make it like an outdoor shop. We have customers who come sale after sale because they know what will be there and they want to buy!!